Every Layer Counts
Resingroup is one of our most complete brand transformations to date. We led every stage of the process, brand strategy, naming, visual identity, tone of voice, website and e-commerce development, social media direction, and ongoing content creation.
What made this project unique was the integration across every brand touchpoint: from high-end product photography and bilingual copywriting to printed catalogs, vehicle wraps, trade show materials, and even branded product buckets. The result: a cohesive, design-forward brand that stands out in a highly technical B2B market, and a 1,400% increase in qualified sales leads.