Voice of Authority
One of our very first jobs: we were entrusted with the social media presence of the VP of IBM’s analyst department and the department’s official Twitter account. Over the course of three months, we ran a focused strategy that combined executive visibility with clear, compelling messaging, growing the VP’s audience by +1300% and boosting the department’s profile by +85%.
Not just a milestone for IBM, but for us too. It proved that even at the start of our journey, we could deliver measurable results for global players.