How to Shine in an Ocean of Good Intentions
Futurra was a full-scope branding project built from the ground up. We led a series of in-depth workshops that helped align a diverse team of scientists, business leaders, and creatives around a shared vision, language, and identity.
Unlike many nonprofits reliant on grants and pilot programs, Futurra’s goal is to make regenerative agriculture scalable, investable, and profitable. The challenge was to create a brand that didn’t just feel mission-driven, but market-ready.