Title: Making Complex Ideas Wearable
Extropy is one of the sharpest teams in web3, working at the forefront of zero-knowledge cryptography and blockchain security. Our challenge: turn a complex, technical company into one that feels human, confident, and clear, without watering anything down.
We led a full rebranding effort, visual and verbal, and now direct all marketing efforts, from web and social to course production, campaign strategy, and creative direction. In just one year, Twitter impressions grew by +3,900%, engagement by +555%, and followers by +67%. LinkedIn followers more than doubled.
And one of our favorite signs we’re on the right track? The ZK cheat-sheet t-shirt we designed, a crowd favorite at conferences, with essential zero-knowledge math printed upside down so developers can read it mid-conversation. Working with Laurence Kirk is a privilege, one of the most brilliant minds in the space, and also one of the kindest. We’re proud to help Extropy shine as bright as it deserves.