From Clutter to Craftsmanship
Etniko is a shop specializing in high-value imported furniture and antiques from Asia, but its online presence didn’t reflect the artistry or price point of its collection. Pieces were previously photographed with a phone in a cluttered space, undermining their perceived value.
We introduced a refined product photography style and set clear creative standards, shooting dozens of items in controlled settings that highlighted materiality, form, and detail. The result was a premium look and feel, both online and in-store, that aligned with the craftsmanship and uniqueness of each object. The new imagery brought coherence to the brand and helped reposition the shop as a destination for rare, design-forward pieces.