Reframing Product as Performance
We developed a refined visual identity and photographic style that treated Domino’s motorcycle components like high-end objects, photographing hardware like jewels to elevate product perception. This shift drove a 2,400% increase in engagement and reinforced Domino’s status as the go-to partner for top racing teams.
We also repositioned their social media strategy, moving from a product-centric feed to a racing-centered narrative that connected with the motorsport community. Our content has gone viral multiple times, generating millions of views and over 100,000 likes, ultimately boosting overall engagement by an astonishing 500,000%, all with organic content. We’ve also grown their followers by over 2,000% -- from ~9k to more than 160,000 passionate fans.