Repositioning Craft Into Commerce
Chirpy began as a one-man artisan workshop with no clear brand identity, positioning, or digital presence. We led a full rebranding and repositioning process, defining the brand’s unique point of view and creating a nature-aligned visual identity that reflected the value of its handcrafted corten steel pieces.
Our product photography placed each item in lush gardens and serene outdoor settings, helping shift perception from rustic craft to thoughtful design. The result: a 1,328% increase in online sales in the first year and a profitable e-commerce business built from scratch.