4

Teaching Branding and Positioning

Group workshops on product branding and positioning in collaboration with CNA Treviso for entrepeneurs and on personal branding for people seeking work.

Written by Giorgia Bettio

It was my first time… and I had a blast.

cna

This week I taught my first class on branding and positioning. I’ve done workshops before (usually 1:1 or with a single team) but helping a whole group of people at once opened my eyes to something new.

I genuinely loved it, and I can’t wait for the full course to start, as this was just an introductory seminar.

I also had the chance to connect with people during the breaks, hear their stories, and I already feel like I’ve taken each of their situations to heart. I really hope everyone walks away with something useful, and goes on to succeed.

At the same time, there was a more sobering side to it. This seminar was for people looking for work, and it made one thing very clear: the job market is tough right now. Visibility matters. A lot. And even a small shift can make a difference...this is my north star for this course: to help people become just a bit more visible, more clear, and more confident in how they present themselves. I am very excited 😊

I thank CNA Treviso for coordinating and initiating this series of events.